Full disclosure: I’ve never thrown a jam. Why? It’s hard. That’s the first thing most new promoters get wrong. They think its easy. The common assumption seems to be that all you need to do is get a venue and people will flock from all corners of the globe. Sorry to break it to you but this isn’t Field of Dreams. It’s gonna take a lot more than a local rec center gym, a can-do attitude and James Earl Jones for people to show up just because you built it.
(correction: James Earl Jones might help)
They don’t think about costs of paying judges, DJs, hosts, hotel rooms, travel expenses, staff, graphic designers, printers, equipment rental, prizes or security. Sometimes they don’t even think of the fact that they need some of those things. You’d be surprised how often I’m contacted by promoters that have locked down a venue, hired judges, made flyers, sent out 1000 Facebook invites and don’t even have a sound system a week before the jam.
So what gives me the authority to write about this? I’ve been behind the scenes at a lot of events as the DJ or just a friend of the promoter and I’ve seen just about every mistake a promoter can make. I don’t claim to be an authority on this, I’m just giving you the absolute basic things you need to do or at least think about. If you’ve never thrown a jam before, reading this is at least better than going in blind. If you want more info, look to your local scene. If you know promoters in the area or DJs who have been active in this for a while, talk to them. This isn’t the end-all, be-all in the subject and I certainly don’t know what it takes to recreate the success of Cros1, Mex or Tyrone of IBE, I’m just trying to help you not ruin your future as a promoter before you even get started.
Theres a lot to talk about when it comes to throwing a jam so this will be broken up into a few parts so I can be as in depth as possible.
Let’s start with a few things you can do without dragging any one else into this: Finding your vibe, budgeting and setting a date.
For today’s article, we’ll start with…