You’ve decided on a vibe, so let’s figure out cost…how much is this going to run?
More than you have. Go into promotion expecting or at least prepared to lose money. There’s no way around it. I’ve never spoken to a single promoter that made a profit on their first (or sometimes, any) of their events. It’s just a fact of this style of promotion. Throwing a dance event is a gamble.
You’re not selling bottle service and a VIP section, you’re selling an opportunity to dance with a bunch of people who probably already see each other every weekend. It’s extremely easy for b-boys to talk themselves out of attending an event since there are so many these days. If you did the work we talked about in the article about vibe, then hopefully you’ve already got a concept that sets your event apart enough to make it worth going.
Now that it’s worth going to in your head, you have to put a dollar sign on all the things that make it that way…